Finance Pros With A New Approach

Peer-to-peer or social lending helps credible lenders and borrowers find one another without involving a traditional financial institution. In the auction process, lenders who offer the lowest interest rate "win" borrower loans.

How It Works
  • Peer-to-peer lending promotes social goals, removes overhead and reduces the complexity of traditional bank lending models.
  • Peer-to-peer lending may also provide both better returns and interest rates. Participants directly control their own funds, unlike traditional models that pool funds and remove individuals from decision-making.
How it Began

Peer-to-peer lending grew out of the microfinance movement founded by Professor Muhammad Yunus. In 1976, he launched an action research project focused on designing a credit delivery system to provide banking services targeted at the rural poor to help them escape poverty and launch successful small businesses.

Grameen Bank has since lent more than $8 billion to more than 8 million borrowers. Muhammad Yunus and the Grameen Bank were awarded the Nobel Peace Prize in 2006.

The online lending platform is now open for registration.

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